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Peter James Insurance announce new exclusive partnership with the Ariel Owners Motorcycle Club

15 July 2024

We are delighted to announce a new, exclusive partnership with the Ariel Owners Motorcycle Club, where we will provide a new scheme ‘Ariel Owners Motorcycle Club Insurance’ to members of the club.

Formed at the famous Ace Café in 1951, the Ariel Owners Motorcycle Club aims to promote and encourage interest in the Ariel marque through various events during the year, a monthly magazine ‘Cheval de Fer’, as well as providing support for the continued running and maintenance of these historic machines with an extensive stock of spares and holding the archives of Ariel related material.

The new scheme with the Ariel Owners Motorcycle Club has been designed with input from club management and members, giving them policy benefits to support their ongoing enjoyment of Ariel motorcycles.

Club members will now be able to benefit from: *

  • Member to member cover – riding another club member’s classic Ariel with fully comprehensive cover
  • Free agreed value
  • Free salvage retention
  • UK & European breakdown cover
  • Helmet and Leathers Cover
  • Legal Expenses Cover
  • Cover for tools, spare parts and accessories
  • Self-repair option
  • Multi-vehicle options (including cover for modern bikes when insured as part of a classic multi-bike policy)

We have been at the heart of the classic motorcycling community for decades and are committed to supporting the future of the classic bike movement by working with organisations like the Ariel Owners Motorcycle Club.

In 2024 so far, we have announced several new, exclusive partnerships with multiple classic clubs including The Kettle Club, MG Octagon Car Club, Midget and Sprite Club, 2CVGB and most recently the Morgan Sports Car Club. This, and the new partnership with the Ariel Owners Motor Cycle Club, demonstrates our continued support of the classic car and classic motorcycle communities through their club focused initiatives.

Dave Youngs, Partnerships Director at Peter James Insurance commented,
“Peter James has been at the heart of the historic motorcycle movement throughout our history, so it is fantastic to be able to partner with the Ariel Owners Motorcycle Club. We have collaborated closely with the club to create an insurance product that meets their club member’s needs and protects these iconic British bikes for future enjoyment.”

Mike Morgan, Chairman of Ariel Owners Motorcycle Club added,
“We’re excited to launch Ariel Owners Motorcycle Club Insurance with Peter James. The benefits it includes brings more value to our club membership and supports our aim of the continued enjoyment of Ariels!”

To find out more about the Ariel Owners Motorcycle Club, please click here.

Ariel Owners Motorcycle Club logo

*Policy benefits, features and discounts may vary and are subject to underwriting criteria.

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